About Us

Santa Margarita Toyota: A Family Legacy of Transparency and Service

Reputation – A Family Tradition

For over 70 years, the Graham family has been a trusted name in Southern California automotive excellence. Since 1997, Santa Margarita Toyota has been a cornerstone of the Rancho Santa Margarita community, built on a foundation of integrity, respect, and total transparency. Owner and President Jim Graham continues the legacy started by his family in the 1950s, ensuring that every guest who walks through our doors is treated like a member of the family.

A Better Way to Buy: One Price. Simple.

At Santa Margarita Toyota, we’ve eliminated the stress of traditional car buying. We know your time is valuable, which is why we’ve built our entire experience around saving you both time and hassle. Our One Price philosophy means:

• No Negotiating: Our lowest upfront price is clearly posted online and on every window sticker.
• No Games: Everyone pays the same great price, every time.
• No Dealer Add-Ons: Ever. No hidden fees, no inflated markups, and no surprises when you are ready to drive home.

Award-Winning Excellence

Our dedication to honesty and customer satisfaction has earned us the Toyota President’s Award for 2022, 2023, and 2024. This prestigious recognition celebrates our ongoing commitment to providing exceptional experiences in both sales and service.

Large Variety of New, Used & Certified Pre-Owned Vehicles

Looking for a large variety of new Toyota and used cars for sale? Santa Margarita Toyota offers an extensive inventory of brand-new Toyota models, from fuel-efficient hybrids to versatile SUVs and rugged trucks. Whether you’re searching for the latest Camry, RAV4, Tacoma, or Highlander, we have the perfect vehicle to match your needs.

We also provide a wide selection of certified pre-owned Toyota vehicles, along with quality used cars, trucks, and SUVs from other top brands. Each used and certified pre-owned vehicle undergoes a thorough inspection to ensure reliability, so you can shop with confidence.

Committed to Our Community

Giving back is part of who we are. We are proud to support the community we call home by sponsoring local schools, charities, and youth programs, including:

• Capistrano Valley, Tesoro, El Toro, Mission Viejo, Santa Margarita Catholic, and Trabuco Hills high school football teams
• RSM Cares Bell Tower Foundation
• Santa Margarita Dance Team

Experience the Santa Margarita Toyota Difference

Discover a better way to buy a car. We make every step simple, transparent, and enjoyable. Visit us in Rancho Santa Margarita or browse our inventory online to see why drivers from Mission Viejo, Ladera Ranch, Coto de Caza, and across Orange County choose us for their Toyota needs.

Santa Margarita Toyota
One Price. Simple. No Games. No Dealer Add-Ons. Ever.